Born and raised in Rome, Valeria lived in Paris, Milan, Amsterdam and London. She moved houses at least once a year for the past 15 years.
In the meantime, she tried to become an actress, an architect, a doctor in sociolinguistics and a crossword puzzle creator. Oh, and she also worked in a bookstore to pay the bills. After winning a couple of literary prizes and turning down a prestigious scholarship (no regrets), she decided to pursue the one career that allowed her to bring all these things together.
Since then, she’s been lucky enough to work with world-class creatives, to meet living legends (once she was let in Roger Federer’s changing room - but no worries, he had all clothes on) and to win pretty much all the pitches she’s been put on. As an international Creative Director, she’s mostly appreciated for her strategic thinking and for relentlessly pushing the craft - but also for not shying away from doing voices when presenting scripts to senior stakeholders.
Her approach to leadership involves understanding the business objectives and inspiring teams to turn constraints into creative opportunities.
Recently she’s started creating AI prototypes for a short film series about a steak and a butter having a midlife crisis, and she’s unexpectedly enjoying it. Like all the aspiring writers, she’s never given up her dream, but she keeps on changing her mind about what language to write in. To be totally honest, she was also not so sure about writing this bio in the third person, but she went for it anyway.