Born and raised in Rome, Valeria lives between London and Amsterdam.
After a few years spent studying literature and working in a bookstore, she eventually traded the romantic life for advertising.
In her career she helped shape narratives for a wide range of global brands. From tech to FMCG. From fashion and sport to finance. She’s a strategy-driven creative leader, a problem solver and a fan of culturally impactful work. As someone with a background in crossword puzzle compiling, she brings both clarity and playfulness to the table.
Her approach involves understanding the business objectives and inspiring teams to turn constraints into creative opportunities.
She’s currently writing about a steak and a butter having a midlife crisis, and she’s
feeling pretty weird talking about herself in the third person.