adidas
The Giant Locker
Tags: OOH, social, Champions League
The Giant Locker
Milan, week of the Champions League Final.
For the launch of the new adidas Mercury Pack, a pitch idea of turning a scaffolding into a spectacular billboard with 3D lockers of the most famous players became reality.
The special installation soon expanded into a social activation involving some young talents from the adidas street football Tango League.
Credits:
Agency: M&C Saatchi Milan
Executive Creative Director: Vincenzo Gasbarro
Sr Writer: Valeria Raimondi
Sr Art Director: Olivia Nervi
Production: UTOPIA