AIRBNB X MILANO CORTINA 2026
As a global partner of the Olympic and Paralympic Games, Airbnb celebrated Milano Cortina 2026 with a city-wide OOH and DOOH campaign across Milan. Local hosts take centre stage, sharing their insider tips and authentic recommendations — from neighbourhood trattorias to hidden gems — welcoming visitors through airports, metro stations, and the city's most iconic streets.
Photographers:
Federico Ciamei and Martina Giammaria
Ivan Ruberto and Paolo Zerbini
"Welcome to Milan from the Airbnb Hosts"
“The best way to gain kilos: panettone. The best way to lose kilos: climb the Duomo on foot.”
“We Milanese are like our palazzos. All stone outside, all charm in the courtyards.”
“Piazza dei Mercanti might just be a 5-minute walk away, but it will take you back 500 years.”
“As a teen, Albert Einstein lived at Via Bigli 21. Just 0.00000000000000639 light-years east of here.”
"Welcome to Milan from the Airbnb Hosts"
"Out: Apéritif chic. In: Après-ski comfort."
"For Classic design: ADI Design Museum.” "For Contemporary design: Rossana Orlandi Gallery.” "For Futuristic design: Come back in April for Salone del Mobile.”
"Milan has a mute button. It's called the Quadrilatero del Silenzio." … “We Milanese are like our palazzos. All stone outside, all charm in the courtyards.”
"The church of San Maurizio has nothing to envy of the Sistine Chapel, except the number of visitors."
"To celebrate Italy's medals: Aperitif at Bar Jamaica. To forget Italy's defeats: Aperitif at Bar Jamaica"
HOST CITY GUIDE
Credits:
VP Creative: Scott Trattner, Eric Grunbaum
Director, Brand Creative International: Rey Andrade, David Oswald
Director, Photo Creative: Bridget Harris
Sr Creative Director EMEA, Brand: Curro de la Villa Zamora, Kako Mendez
Creative Lead, Photo: Brian Flaherty
Art Director, Photo: Lisa Ferkel
CD copy: Valeria Raimondi, Mara Rizzetto
Creative Lead, Design: Ali McNair, Timothy Saputo, Brianna Di Felice
Illustration: Hatty Staniforth
Animation: Riccardo Agostinelli