Bumble
Fall in love with dating
Tags: film, Europe, 72andSunny
Taking the pressure off the happy ending, this campaign reframes dating as journey of growth and self-discovery, by showing the beauty of the messy, in-between moments, and inviting people to simply enjoy the ride.
Director: Sheila Johansson @ New Land
Credits:
Agency: 72andSunny Amsterdam
Executive Creative Director: Laura Visco
Sr Writer: Valeria Raimondi
Sr. Art Director: Reneé Lam
Producers: Luke Judlin, Sophie Van den Berg
Group Brand Director: Rob Conibear
Brand Director: Laura Van der Heiden
Business Affairs Director: Belinda Harford
Editor: Nayim Saati