Google Italy
Passaparola
Tags: film, illustration, animation, hand-writing, Italy, 72andSunny
Google Reviews are the new ‘word of mouth’, or as they say in Italian ‘Passaparola!’ They are, indeed, an online form of passaparola: a tool for people to share their opinions, to express their personality, likes and dislikes. By capturing the spirit of three Italian cities through illustrations and local dialects, this post-lockdown campaign shows how reviews can go a long way and help small businesses get noticed.
Illustrations and animation: Art&Graft
Rome Best Restaurants
Milan Best Boutiques
Palermo Best Artisans
The Writing Device
To create a sense of community, the last words spoken by one person carry on to become the first word of the next person. So reviews are like a conversation: every one becomes an inspiration for someone else’s experience to begin.
Credits:
Agency: 72andSunny Amsterdam
Executive Creative Director: Rey Andrade
Creative Director: Kyla Elliott
Sr Writer: Valeria Raimondi
Art Director: Joseff Murphy
Group Brand Director: Chelsea Lamond
Brand Manager: Luca Andreose