Money Money Money

Banca Etica is a cooperative bank that operates in Italy and Spain based on ethical finance principles, transparency, participation, efficiency and attention to the non-economic consequences of economic actions.

This integrated campaign (the first for the brand) is a call to arms to help stop the end of the world, featuring the Italian pop rock duo La Rappresentante Di Lista (LRDL), highlighting the pivotal role money plays in the environmental crisis. Making sustainable choices is not enough if your bank is still supporting fossil fuels, greenwashing, weapons and consumerism (most of the time without even telling you).

Director: Attilio Cusani x Borotalco.tv