Intimissimi
The Bra Twist
Tags: global, film, social, 72andSunny
With the help of Sarah Jessica Parker and an iconic 60s Italian song, we turned the ritual of putting on a bra into a dance with 4 simple steps that every woman can do her own way. The #BraTwist campaign went global and helped positioning Intimissimi as the ‘bra specialist’ lingerie brand par excellence.
Director: Leonn Ward @ RSA films
BTS - SJP interview
Xmas #BraTwist
To wrap up the year, a Xmas version of the #BraTwist was released, featuring SJP dancing in a red silk PJs.
Credits:
Agency: 72andSunny Amsterdam
Executive Creative Director: Carlo Cavallone
Creative Director: Benny Everitt
Sr Writer: Valeria Raimondi
Art Directors: Sarah Hegyesi, Matt Purcell
Brand Director: Angelina Joy
Brand Manager: Mauro Sala
Production Director: Jennifer Cursio
Editor: Nayim Saati